Terry Barna​

Terry Barna is our lead statistician. For over 30 years, Terry has been involved in the market research industry, both as a consultant and as a client/buyer.

During his 12 years with Angus Reid Group (now Ipsos), Terry was responsible for designing, building, training, and managing the company’s national data analysis team and consulting on large, advanced analysis projects for many clients.

Terry also held executive positions in the financial services sector, running the market research and database analysis departments of Investors Group and Clarica Insurance (now Sun Life). Terry instituted new advanced analysis techniques in these roles that combined research data with customer databases to segment the market. He also developed predictive modelling approaches for targeted marketing efforts.

In his spare time, Terry is an actor who has starred in Hollywoodland, Meet the Family, and most recently, a lead role in a belairdirect commercial.

Terry’s role is focused on in-depth statistical analysis of raw data, coding and any advanced analytics that may be included in the study’s design.