Public Opinion Research
Tailored in-house research services
At ThinkHQ, we understand that preparation is key to success. That’s why we prioritize research as a cornerstone of our consulting approach, equipping our clients with the knowledge and insights they need to make informed decisions and achieve their goals.
Our Approach
Our research-driven approach delivers invaluable insights that help clients understand the forces driving policy changes and effectively frame public and policy-maker engagement strategies.
What We Help You Achieve
- Understand the Policy and Political Environment: Clarify current and future landscapes.
- Test Assumptions: Validate and refine strategies with data-driven insights.
- Evaluate Policy Options: Assess strengths and weaknesses to identify the best path forward.
- Target the Right Audience: Ensure your message resonates effectively with stakeholders.
- Monitor Initiative Effectiveness: Measure and optimize program success.
- Measure Your Corporate Reputation: Understand what’s driving your brand impressions and develop strategies to refine your brand.
- Know Your Audience: Stay connected with your customers/clients to understand their changing needs and requirements.
Exclusive Benefits for ThinkHQ Clients:
- Custom Analytical Tools and Research Methodologies: ThinkHQ clients benefit from exclusive access to custom analytical tools and research methodologies, ensuring they have the critical insights to succeed.
- The Eye on Alberta: Alberta clients gain insights from The Eye on Alberta, a premier resource for understanding the province’s pressing business, political, and societal issues.
What We Do
- Policy option “road-testing”
- Reputation and brand health
- Attitudinal and behavioural segmentation
- Political sensitivity and policy overlay
- Trend analysis and longitudinal tracking
- Program evaluation
- Customer/client satisfaction (B2C and B2B)
How We Do it
At ThinkHQ, we customize the methodology based on your objectives. We start with your requirements and design the approach (qualitative or quantitative, focus groups or surveys, etc.) based on your goal.
The ThinkHQ team consists of methodology experts who are highly skilled at designing qualitative and quantitative techniques for your studies.
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