Why online research?
Online research is a cost-effective and efficient way to connect with your stakeholders about the issues and ideas that inform business decisions. Compared to traditional research methods, online surveys offer significant advantages to both researchers and respondents:
- Inexpensive: eliminate interviewing and data entry costs
- Fast: surveys are rapidly deployed to large samples and responses are received electronically for real-time analysis
- Accurate: respondents receive individualized survey links and enter their own responses
- Selective: pre-screen to ensure you are reaching your target audience
- Flexible: incorporate complex logic, rich formatting, and media to engage desktop and mobile respondents
- Convenient: complete surveys when, where, and on whichever device (desktop/laptop, tablet, smartphone) is preferred
- Engaging: surveys are visually appealing and can blend text with media (images, videos, file attachments, links)
- Easy to use: pause and resume the survey as needed, and answer questions using intuitive responding tools
- Private: Internet security and relative anonymity encourage more detailed, thoughtful, and honest responses
Online surveys are ideal for a wide range of subjects and research topics such as performance measurement and management, member and customer opinion, policy development and review, behaviour or attitude assessment, and message/idea testing. Participants can be recruited from a variety (or combination) of sources:
- Member or client email lists
- Customer database
- Corporate website
- Print communications
- Targeted advertisements
- Social media
- Online research panels
What we offer:
Our solution puts your organization’s name and branding at the forefront of your research rather than making it an afterthought.
- We build a custom online research environment that aligns with and leverages your existing brand assets, including a unique URL. (Or, if you’d prefer to leave some distance between your research topic and your organization’s name and branding, we can use our full-featured proprietary survey environment instead.)
- We work in close consultation with you to understand your needs and develop effective, incisive questions.
- Our preferred software platform boasts a variety of interactive, intuitive, and visually appealing question types that capture respondent interest and encourage deeper insights. Single-use survey links ensure unique responses and reduce respondent fatigue. Mobile capability ensures that respondents will have an optimal survey experience on a variety of mobile devices.
- We deploy the survey to your preferred sample source, track response rate, send up to 3 reminders, and deliver detailed data tables with a summary report.