The Province’s Largest and Freshest Public Affairs Research Panel
Operated and managed by ThinkHQ Public Affairs Inc. in consultation and partnership with Vision Critical®, a recognized global leader in the development of online insight communities, Voice of Alberta (VOA) brings current political, business and social issues to Albertans and asks for their views via online surveys and discussion forums.
Voice of Alberta is INDEPENDENT and NON-PARTISAN. We do not conduct research for any candidate, party or government clients. Our client-base is purely private-sector, not-for-profit, professional associations, and our media partners.
VOA members usually receive between 1 and 3 survey invitations per month and participation is always optional – members can choose to take all of our surveys, or only those that interest them. In return, our survey results are shared through online and print publications, traditional and social media, and in quarterly member-exclusive newsletters. Additionally, we give away 5 cash prizes of $200 each to randomly selected VOA members each month. All members automatically receive an entry into the monthly draws, and participating members earn one additional entry for each survey they complete.
Signing up is easy and you can unsubscribe at any time. Join now and have your say at: www.voiceofalberta.com
Voice of Alberta members are proactively recruited through a campaign that includes a widespread invitation approach and a double opt-in screening procedure. Willing respondents are recruited through targeted banner ad placements in an extensive array of websites and through partnerships with non-governmental and charitable organizations. This approach ensures an appropriate demographic balance that captures the diversity of Alberta across all sub-segments of the population.
Thereafter, the Voice of Alberta community is maintained through advanced sampling techniques and regular verifications of demographic characteristics and, occasionally, personal identity and contact details. Sampling regions classified through a combination of geography and federal/provincial political boundaries to allow verification and recruiting according to socio-demographic characteristics and past electoral results.